Specialty coffee brand 93 Degrees Coffee Roasters has opened two new shop-in-shop outlets on the Delhi-Mumbai Expressway in collaboration with multinational snack company Bikanervala. These strategically located outlets offer customers a fusion concept, featuring gourmet coffee from 93 Degrees Coffee Roasters and traditional Indian food items from Bikanervala. This shop-in-shop model allows both brands to leverage each other’s strengths, providing access to an established customer base and high footfall, particularly from the customer base of Bikanervala.
Commenting on the launch, Mishthi Aggarwal, CEO, 93 Degrees Coffee Roasters, said, “This collaboration between 93 Degrees Coffee Roasters and Bikanervala offers a unique ambiance where patrons can enjoy high-quality specialty coffee alongside authentic Indian sweets and snacks. The highway location makes it a perfect pitstop for travelers, offering a refreshing break with a diverse menu.”
The new outlets feature a wide range of coffee options to cater to various tastes and preferences, including Espresso, Cold Brew, Café Latte, traditional Cappuccino, and Frappe flavors. They also offer manually brewed options like Aeropress and Pour-Over, ensuring a specialty coffee experience for all.
Designed to accommodate a comfortable seating area, the new outlets provide an inviting atmosphere for quick stops and longer breaks. The strategic location of the outlets is a crucial corridor connecting two major metropolitan cities, attracting a diverse mix of travelers, and making it a convenient stop for commuters, tourists, and transporters. By positioning on the Delhi-Mumbai Expressway, 93 Degrees Coffee Roasters and Bikanervala can capitalize on the steady flow of potential customers, ensuring consistent footfall and higher brand exposure, while providing quality refreshments and a comfortable rest stop for travelers.
Shyam Sunder Aggarwal, Managing Director, Bikanervala Foods Pvt Ltd, added, “We are excited to open our doors to 93 Degrees Coffee Roasters. Integrating with 93 Degrees Coffee Roasters’ specialty coffee options will enhance our product range, attracting coffee enthusiasts and creating a more comprehensive culinary experience. This model also optimizes space and reduces operational costs. Our location is a major USP, and I am confident that this collaboration will help both brands reach a wider customer base.”
This expansion by 93 Degrees Coffee Roasters underscores their commitment to quality and customer satisfaction. The innovative partnership with Bikanervala aims to create a unique dining and coffee experience, bridging modern coffee culture with traditional Indian flavors.
