Apis India Limited (BSE: 506166), an FMCG player, launches its Organic Honey in a product launch event held at Hotel Lalit in New Delhi on 9th Jan 2024. The event was attended by Bollywood actor Sanya Malhotra who unveiled the product along with Amit Anand,Managing Director, Apis India.
The organic honey is meticulously sourced from the pristine, organically certified lands of Kashmir. The product is being introduced to the market with a limited-time introductory offer of Rs. 240 for a 450g SKU, exclusively available in select markets and stores.
The product is strategically positioned to align with the flourishing health and wellness trends in India. Additionally, the organic honey is competitively priced in comparison to conventional alternatives, establishing it as a key unique selling proposition (USP) for the brand.
‘‘We, at Apis India, have always believed in nurturing nature’s bounty. Today, we extend that commitment even further with the introduction of our Organic Honey – a pledge fulfilled to the bees, the environment, and our consumers embracing healthier and more mindful lifestyles,’’ says Amit Anand.
The introduction of their new product resonates with the brand’s dedication to shaping a healthier and more mindful future.
