Healthy food brand Salad Days has expanded its operations into Mumbai, marking its debut with the inauguration of its first cloud kitchen in the Chandivali locality situated in Andheri East. This strategic move is part of the company’s expansion plan to establish a strong foothold across Mumbai’s key districts, including Andheri West, Lower Parel, and Khar.
In the initial phase of this expansion initiative, the brand intends to launch four cloud kitchens, with the objective of attracting half a million discerning customers within the city over the next two years. This strategic expansion aligns seamlessly with Salad Days’ overarching growth strategy, which focuses on solidifying its presence in three pivotal metropolitan areas: Delhi-NCR, Bangalore, and now, Mumbai. Leveraging its proven track record of serving over one million unique customers in Delhi-NCR and another 100,000+ in Bengaluru, the brand aims to make a substantial impact in the bustling metropolis of Mumbai.
Expressing his excitement for the Mumbai expansion, Varun Madan, Founder & CEO, Salad Days, said, “The launch of our first cloud kitchen in Mumbai is a big milestone for Salad Days and sets the right tone for our growth plans for 2024. Mumbai presents a thrilling opportunity for us to bring our various offerings to its residents and align with their food habits. Drawing from our successful experiences in Delhi-NCR and Bengaluru, we are confident that our quality, consistency, and taste will win the hearts of our valued customers in Mumbai as well. We are also exploring strategic avenues to raise funds that will further support our expansion and enhance our presence in key markets.”
Since its establishment in 2014, Salad Days has shown a commitment for promoting a healthier lifestyle through its tasty and nutritious meals. The brand believes that salads are not just sides, but rather full and satisfying meals that can contribute to one’s overall well-being. By offering affordable, healthy, and delicious food options, Salad Days aims to position salads and other nutritious meals as regular meal choices in Indian households.
Salad Days’ health-focused menu features salads, grain bowls, baguette sandwiches, pita pockets, overnight oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. It also caters to diverse dietary preferences such as Keto-friendly, vegan, detoxifying, gluten-free, and lactose-free. The brand currently sells its offerings through home channels as well as through leading food delivery aggregators Swiggy and Zomato.
The brand’s vision is to make salads and other wholesome choices a regular part of Indian households’ dining habits. The brand has a network of 15 strategically located cloud kitchens in the Delhi-NCR and Bangalore regions. Additionally, the brand operates two central kitchens and an organic farm in Vasant Kunj (Delhi), cultivating a variety of fresh produce for its menu.
