Mondelez India’s powdered beverage, Tang, has unveiled an innovative campaign titled ‘Tang Summer Break Bestie,’ designed to nurture children’s creativity during the summer months.
Based on the insight that children may often experience boredom during their summer break as their friends are away travelling away, the campaign, featuring popular television actress Shruti Sheth, aims to stir every child’s creativity by giving them a chance to create their own bestie with the help of unique animations. By simply scanning the QR codes on the Tang packs and visiting www.tangindia.in– Children along with their parents can create their unique bestie aka friend like avatar for the summer. Whether it’s a panda, an alien, wizard or even an astronaut, the possibilities are immense with over 1.25 lakh possible combinations.
Speaking about Tang’s campaign for the summer vacation, Nitin Saini, Vice President- Marketing, Mondelez India, says, ‘‘We are happy to introduce the new campaign ‘Summer Break Bestie’ for the young hearts yearning for a fun-filled summertime. A child’s imagination is endless, and we are excited to see the avatars these kids will create to enjoy their summer break.”
Mondelez India Foods (formerly Cadbury India Ltd.) has been present in India for 75 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leading brand in the chocolate category in the country. The company also has iconic brands like Tang, Oreo, among several others in its portfolio. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.
