Farmley, a wholesome snacking brand, has unveiled a transformative change across its entire product lineup. The brand will manufacture products completely free of palm oil. This decision marks a significant step in providing consumers with healthier and more sustainable snacking options.
Backed by extensive research and development, Farmley has replaced palm oil with healthier alternatives like zero oil, olive oil, and ghee across its entire range of products, solidifying its commitment to healthy snacking.
With growing health consciousness among consumers, palm oil, a commonly used vegetable oil, has raised environmental and health concerns due to its high saturated fat content. A study published in the National Library of Medicine reveals that palm oil is composed of 50% saturated fatty acid. It increases LDL or ‘bad’ cholesterol levels in the bloodstream, increasing the unhealthy fat content in the human body while elevating the risk of cardiovascular diseases in people.
In tandem with its transition, Farmley is rolling out the ‘Palms Off Palm Oil’ campaign, aimed at enlightening consumers about the adverse effects of palm oil on both health and the environment. The campaign endeavors to educate consumers about palm oil’s detrimental role in deforestation, habitat destruction for wildlife, and its contribution to climate change.
Through this initiative, Farmley seeks to empower consumers, enabling them to make informed choices and actively participate in the movement toward a healthier, more sustainable future.
