Too Yumm!, the flagship brand of Guiltfree Industries Ltd. owned by the RP-Sanjiv Goenka Group, has launched a new campaign titled ‘Switch to NPO’ (No Palm Oil). This campaign reaffirms the brand’s commitment to offering snacks without palm oil, positioning them as healthier alternatives without sacrificing taste.
The integrated campaign aims to engage consumers by promoting the benefits of No Palm Oil snacks. Yogesh Tewari, Vice President, Marketing, Too Yumm!, said, “At Too Yumm!, we have been at the forefront of driving positive change in the snacking industry from day one. Our commitment to offering palm oil-free snacks, including our popular chips range, has been unwavering. With the No Palm Oil campaign, we aim to reinforce our position as the ‘OG of No Palm Oil Snacks’ and raise awareness about the importance of mindful snacking choices.”
The campaign employs a multi-pronged approach, leveraging digital platforms to emphasize the core message of No Palm Oil. This includes influencer marketing, social media campaigns featuring posts and memes, and on-ground activations across the country.
