On World Environment Day, Paul And Mike Chocolate, a premier Indian chocolate brand, has reinforced its dedication to sustainability, aiming to achieve a Carbon Negative status.
The brand fulfills its initiative by emphasizing on ethical cocoa sourcing. Their farms in Kochi and Coimbatore utilize environmentally friendly cultivation and fermentation techniques. Furthermore, Paul And Mike Chocolate has collaborated with farmers in Idukki, Kerala; Pollachi, Tamil Nadu; and the West Godavari region in Andhra Pradesh. They actively support these farmers by offering payment above the standard market rates and incentivizing adherence to stringent standards for cocoa bean harvesting and fermentation.
Discussing the sustainability initiatives, Vikas Temani, CEO, Paul And Mike, said, “Our commitment to sustainability and responsible production is steadfast. Our ‘farm to bar’ model ensures the quality control of our cocoa and chocolate production. This model not only reduces transportation needs but also promotes sustainable farming practices such as drip irrigation, fertigation, and mulching. These methods boost product quality while minimizing our environmental footprint.’’
