Bollywood actor Aditya Roy Kapur is the face of Bisleri’s Limonata, which has been launched with a new campaign, #DoubleTheChill. The campaign – which was conceptualised by Bisleri’s in-house creative team – aims to deliver a narrative that resonates with Gen Z. It aims to highlight the unique product experience and establish strong recognition for Limonata’s distinctive flavor blend.
Commenting on the new campaign, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Bisleri Limonata stands out in the lemon beverage market with its unique lime and mint combination, winning over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easygoing charm. With this campaign, we’re set to strengthen our bond with Gen Z consumers and drive even greater demand for Limonata.”
The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.
Established by Ramesh Jayantilal Chauhan, Bisleri International, a leading packaged beverage company, has been around for over 50 years, and is touted as one of the largest premium beverage businesses in India, boasting the country’s largest-selling packaged drinking water. The company operates 128 plants and has a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE. Bisleri offers a range of beverages, including Vedica Himalayan Spring Water, Bisleri Mineral Water, Limonata, Spyci Jeera Rev, and Pop. The company also has a D2C platform, Bisleri@Doorstep, providing an uninterrupted supply of Bisleri products to all e-commerce platforms.
