Wonderchef, a brand in premium kitchen appliances, has announced its expansion plans to open 50 Exclusive Brand Outlets (EBOs) across India over the next two years. This announcement comes following the recent opening of its largest exclusive outlet in Gaur City Mall, Greater Noida West.
The brand has been rapidly expanding its retail presence, with the launch of its 28th store in India, including its new store in the National Capital Region (NCR), marking Wonderchef’s eighth store in the region. In addition to its exclusive outlets, Wonderchef has a presence in approximately 20,000 multi-brand stores and over 3,000 modern trade outlets. The company aims to increase its reach to 30,000 multi-brand stores and 4,000 modern trade stores within the next two years.
Wonderchef has experienced significant growth, achieving a 25% Year-on-Year (YoY) increase in the fiscal year 2023-2024, with brand sales reaching INR 700 crore.
Commenting on the expansion plans, Ravi Saxena, Founder and CEO, Wonderchef, said, “Our aggressive expansion plans demonstrate our commitment to providing our customers with an unparalleled product experience and access to our innovative range of kitchen and home appliances. We are excited to bring our cutting-edge products, like Chef Magic, closer to consumers across the globe.”
In line with its growth strategy, Wonderchef has launched Chef Magic, an all-in-one kitchen robot designed for tech-savvy consumers seeking convenience and health. Saxena adds, “Along with Chef Magic, we are expanding our portfolio in the smart appliances segment, offering products such as coffee machines, Nutri-blend, and our pro-health cookware range. With this focus, we are aiming to cross the INR 1000 crore mark in brand sales by 2026.”
