Chinese Wok, a Chinese restaurant chain in India, has launched a cricket season campaign that combines food deals, match-day offers, and a star-studded social media lineup.
The brand has collaborated with influencer Uorfi Javed, who wore a custom-made “Chinese Wok” dress that created a buzz on social media. Other influencers like Rashi Khanna, Dinesh Karthik, Dhanashree Verma, Samay Raina, Kanika Mann, RJ Naved, and many others have also joined the campaign. These influencers have a combined reach of over 10 million followers.
Talking about the new campaign, Aayush Agrawal, Founder and MD, Chinese Wok, said, “By combining delicious food, exciting deals, and engaging with star power, we are creating an unforgettable experience for cricket fans and foodies. We look forward to continuing the success with the ongoing T20 World Cup and establishing Chinese Wok as the preferred destination for delicious and affordable T20 season meals.”
The offerings from Chinese Wok include a ‘Buy 1 Get 1’ deal on Wednesdays, Cricket Combos, and a Sunday menu priced at Rs. 149.
Currently, Chinese Wok has 200 outlets nationwide and is committed to offering Chinese cuisine at affordable prices. This campaign aims to enhance the brand’s visibility and engagement during the cricket season.