The Organic World (TOW) has announced the launch of its new ‘Back to School’ programme, curated to enrich the school-going experience and fulfill children’s daily needs. This program offers a carefully selected range of products designed to encourage parents to make sustainable choices for their children.
The product lineup includes a nutritious breakfast range featuring preservative-free pancake mixes, naturally flavored tofu, muesli, chemical-free eggs, and wholesome peanut butter. Additionally, traditional Indian snacks from WellBe, such as kodbale, murukku, and khara sev, made with red rice flour, flaxseeds, and physically refined rice bran oil, free of maida and chemicals, are available for kids’ snack boxes.
Beyond nutritious breakfast options, the assortment encompasses eco-friendly stationery essentials like notebooks and pens from Rescript. The lineup also features FDA-approved, BPA-free Vaya tiffin boxes, crafted from the highest food-grade stainless steel, and Osh, a plant-powered laundry detergent and fabric conditioner certified toxin-free.
The launch is strategically timed, as the period from May to July traditionally sees a 30% surge in stationery sales, according to the Pen & Stationery Association of India. This underscores the significance of back-to-school preparations. The school supplies market, valued at over Rs 60,000 crore, highlights substantial consumer demand, with school-related purchases constituting more than 40% of the total.
Gaurav Manchanda, Managing Director, The Organic World, said, “Our aim with the ‘Back to School’ program goes beyond mere product offerings. We are committed to fostering a culture of organic and sustainable choices among children, encouraging healthier lifestyles and environmental stewardship.” He added, “As more parents prioritize a sustainable lifestyle for their families, our goal is to simplify their lives by offering a wide range of healthy, delicious, and eco-friendly choices under one roof.”
