Barbeque Nation pioneered the concept of live grills embedded within the dining tables, allowing customers to grill their own barbecues right at their tables. The look and feel of all outlets is rustic and casual with wood and an openbrick wall surface. The sizzle of the grills livens up the whole atmosphere and gives diners a comfortable and cosy experience.
About the Brand: Barbeque Nation opened its doors to its guests in 2006 with a simple vision to offer a unique & complete dining experience to guests. In its very first outlet in Mumbai, Barbeque Nation inculcated the one principle that would cause the chain to expand pan-India in an amazingly short time period- ‘guest first at all steps of the dining experience’.
The unique ‘DIY’ (do-it-yourself) concept caught the fancy of Indian food-lovers, propelling the casual dining chain on a rapid expansion spree.
Brand’s USP and Concept: One of the most successful casual dining chains in India, Barbeque Nation pioneered the concept of live grills embedded within the dining tables – allowing customers to grill barbecues right at their tables.
The look and feel of all outlets is rustic and casual, with wood and an open-brick wall surface. The sizzle of the grills livens up the whole atmosphere and gives diners a comfortable and cozy experience.
While the novelty of the Do-It-Yourself concept was enough to attract customers, loyalty to the brand came because the chain offered quality food at great value. Barbeque Nation offered vegetarian and non-vegetarian menus from Mediterranean, American, Oriental, Asian and the Indian cuisines.
Major Milestones: The year 2018 was the year of a major milestone as Barbeque Nation opened its 100th outlet in Dimapur. The same year, the brand also launched its delivery arm ‘UBQ,’ which delivers Barbeques straight into the customers’ houses. Their flagship product “Barbeque in a Box” was launched in 2020, and aimed at giving the complete grill experience from the comfort of home
Awards and Recognitions: Barbeque Nation is a company that values relationships and satisfaction, both among its customers and employees. The brand was awarded one of the Top 37 best places to work in India in a workplace study conducted by The Economic Times. The ‘Great Places to Work’ award is a testament to Barbeque Nation’s work culture, which motivates team members to exceed expectations.
Future Plans: Barbeque Nation wants to expand its footprint across India. Simultaneously it want to strengthen its delivery portfolio through product innovation and brand extensions.
STORE HIGHLIGHT
Name of the Foodservice/ brands: Barbeque Nation
Parent Company: Barbeque Nation Hospitality Limited
Company Headquarters: Bengaluru
Launch Year: 2006
KEY SPECS
Target Customer Base: Corporates and Families
Signature Dishes: Cajun Spiced Potato, Crispy Corn, Churasco Pineapple, Chilli Garlic Prawns and a lot more starters all presented in the “Barbeque on Table” format
Technology in use: L.S Retail
Options: Available through aggregators and online booking apps.
PERTINENT NUMBERS
Retail Outlets: 197 outlets (190 in India & 7 abroad) as of 2023
Current Seating Capacity: 24000
Average Sales: For FY23 1074cr (India and International)
Number of Employees: 8000+ employees as of 2023.
