Rohit Sharma has partnered with True Elements to launch a licensed brand, RS by True Elements, to co-build a product line in the Indian food industry. True Elements is a homegrown healthy foods brand that makes healthy breakfast, snacks & gift hampers.
Speaking on the partnership and the new venture, Rohit Sharma, said, “This is a good time and opportunity to launch RS by True Elements which focuses on consumers who want to know what they are eating. I have been a fan of True Elements as they have stayed committed to their values and business philosophy. The partnership aims to build an alternative product line for consumers to make their preferred choice and be more aware of what is offered.”
Puru Gupta, Co-Founder and CEO, True Elements, said, “This is the first time a cricketer is licensing a health food brand in India. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. The partnership also signifies Rohit’s confidence in the brand and its principles, providing significant motivation for the team.”
RS by True Elements products are slated to hit the market by the end of August 2024.
