Successful brand-retailer partnerships play a crucial role in driving the growth of RTE and RTC categories in India. These partnerships leverage the strengths of both parties to enhance product visibility, distribution reach, and consumer engagement.
Here are a few examples of successful brand retailer partnerships in India’s RTE and RTC categories.
MTR Foods and Bigbasket: MTR Foods, a leading Indian food products company known for its RTE and RTC offerings, has formed a successful partnership with BigBasket, one of India’s largest online grocery platforms. Through this collaboration, MTR Foods has been able to showcase its wide range of RTE and RTC products to a vast online consumer base. Bigbasket benefits from offering a diverse selection of convenient meal solutions to its customers, enhancing its appeal as a one-stop destination for grocery shopping.
Haldiram’s and Reliance Retail: Haldiram’s, a renowned Indian snack and food products brand, has established a strategic partnership with Reliance Retail, one of the largest retail chains in India. Haldiram’s extensive range of RTE snacks and ready-to-eat meals are prominently featured across Reliance Retail’s hypermarkets, supermarkets, and convenience stores. This collaboration enables Haldiram’s to leverage Reliance Retail’s expansive network and infrastructure to reach a wider audience, while Reliance Retail benefits from offering a popular and trusted brand to its customers.
ITC Foods and Spencer’s Retail: ITC Foods, a division of ITC Limited, has forged a successful partnership with Spencer’s Retail, a leading retail chain in India. ITC Foods’ RTE and RTC portfolio, which includes brands like Aashirvaad and Sunfeast, is prominently displayed across Spencer’s Retail outlets nationwide. Spencer’s Retail benefi ts from off ering a diverse range of highquality RTE and RTC products to its customers, while ITC Foods gains access to Spencer’s extensive distribution network and consumer base.
Mother’s Recipe and Metro Cash & Carry: Mother’s Recipe, a popular Indian brand known for its range of pickles, pastes, and ready-to cook mixes, has collaborated with Metro Cash & Carry, a wholesale retailer catering to businesses and institutions. Mother’s Recipe products are prominently featured in Metro Cash & Carry’s stores, catering to the needs of small businesses, restaurants, and catering services.
This partnership enables Mother’s Recipe to tap into the institutional segment while providing Metro Cash & Carry customers with convenient meal solutions. These examples highlight how successful brand-retailer partnerships can drive mutual growth and success in India’s RTE and RTC categories.
By leveraging each other’s strengths, brands and retailers can enhance product visibility, distribution reach, and consumer engagement, ultimately driving category growth and profitability.
