The Food Safety and Standards Authority of India (FSSAI) has released a clarification regarding the sales and marketing of milk and related products like ghee and butter under the categories of A1 and A2. The FSSAI stresses the importance of obtaining an FSSAI License Number or Registration Certificate Number for selling or marketing these products.
All Food Business Operators (FBOs) have been directed to remove any claims related to A1 and A2 proteins from their websites and packagings. FBOs must comply with this order within six months for pre-printed labels from the date of issuance of the direction, with no extensions granted.
Commenting on this new directions, Devendra Shah, Chairman, Parag Milk Foods, said, “As a responsible corporate entity, it is essential to eliminate claims that could mislead consumers. The distinction between A1 and A2 milk has been largely driven by marketing rather than scientific evidence, and the global trend is shifting away from this categorization. The real value of milk lies in its complete nutritional profile, including its rich content of protein, calcium, and vitamins.”
Shah further added, “The FSSAI’s recent clarification aligns with a broader perspective that focuses on the comprehensive health benefits of milk rather than passing trends. As the dairy industry moves forward, it must prioritize quality, safety, and informed consumer choices. This FSSAI announcement is a positive step towards ensuring consumers receive accurate information and promoting greater transparency in the dairy sector.”
