Zomato has announced to introduce a new feature called ‘Book Now, Sell Anytime,’ marking its entry into the event ticketing space. This feature, a first of its kind by an Indian ticketing platform, is designed to simplify the process of booking tickets for events.
According to Zomato, customers can buy tickets to the event as soon as they go live on the Zomato app. If their plans change, they can list their ticket on the Zomato app for a price lower or higher than their original purchase price.
Zomato has implemented measures to ensure that this feature is used responsibly. “We also want to ensure this does not promote ill practices in the events industry such as black market touting or unfair pricing. Therefore, we have put a few checks and balances in place,” says the company. One such measure is that a customer can buy up to 10 tickets per category, which can be listed for resale. Additionally, the maximum resale price is capped at 2x of the current phase price on the Zomato app – if the tickets for the event are sold out, the cap will be 2x the final phase price.
The feature is aimed at empowering customers and removing any second-guessing about being able to book tickets in advance to events. The ‘Book Now, Sell Anytime’ feature will go live on the Zomato app on September 30, 2024, starting with the Zomato Feeding India Concert.
Zomato also emphasizes its collaborative approach, stating, ‘‘We will continue to grow and evolve this initiative as we go along. So it is important for the industry to talk to us with the spirit of ‘we are all part of the same team’.’’
