The Organic World (TOW), India’s leading Responsible Retailer and the largest organic and natural retail store chain in the country, has gone for a significant expansion of its millet product range. With this strategic move, TOW, part of the Bengaluru based Nimida Group, is diversifying its offerings from just two categories – Whole Grains and Flours – into an extensive selection spanning 11 categories and featuring over 70 unique SKUs. This move marks a pivotal step in the company’s mission to promote sustainable and health-conscious eating.
This comprehensive expansion includes nine new categories: Breads, Rusks, Fresh Batter, Ready-to-Fry Snacks, Snacks, Pasta and Noodles, Breakfast Options, Ready-to-Cook Meals, and Drinks & Juices. This wide array of products is designed to simplify millet consumption and integrate it seamlessly into everyday diets, making it more accessible and convenient for consumers who may be unfamiliar with millet or its preparation.
By introducing ready-to-eat and ready-to-fry millet products, TOW aims to elevate its sales contribution of millet products from the current 4% to a robust double-digit percentage. This expansion aligns with the broader market trends, as the millet-based snacks sector is projected to grow from USD 2.64 billion in 2024 to USD 3.84 billion by 2031, with a compound annual growth rate (CAGR) of 5.5% over the period.
Gaurav Manchanda, Founder and Director of The Organic World, shared, “Our expanded millet range underscores our commitment to offering healthier, more diverse food choices. We believe that by introducing millet into a wide variety of products, we are not only responding to the growing demand for nutritious and sustainable food options but also aiming to make millet a staple in every household. Our enhanced product range will provide consumers with a multitude of delicious and convenient options, while also contributing to a healthier planet.”
The new millet products adhere to TOW’s high standards of quality, ensuring they are nutritious and align with the company’s dedication to producing chemical-free, natural, and organic foods. The products are available through TOW’s extensive retail network, including 22 physical stores, and its website www.theorganicworld.com and the app.
