Redseer’s report titled ‘B2B e-commerce Opportunity in India’, outlines how the rise of digital solutions is reshaping the market, which has historically faced challenges. Kirana stores, especially in remote and rural regions, are increasingly turning to eB2B platforms for better procurement management, access to formal credit, and superior customer service.
The study also highlights how udaan, India’s leading eB2B platform, has solidified its position as the preferred partner for kirana stores in Bengaluru and Hyderabad, significantly outpacing other competitors in the market. The findings highlight udaan’s remarkable growth, capturing a significant market share and continuing to expand and strengthen its position, while other eB2B players have been in decline.
The study highlights udaan as a standout player in the eB2B space, leading the transformation with its micro-market strategy. Key findings from the study include:.
- udaan is reshaping the eB2B landscape in India, focusing on serving kirana stores with digital solutions that simplify procurement, improve efficiency, and provide access to formal credit.
- The company has captured substantial market share in Bengaluru and Hyderabad.
- udaan now serves ~80% of kirana stores in Bengaluru, with approximately 15,000 stores transacting daily on the platform.
- Buyer base doubled in 2024: udaan has demonstrated exceptional growth, doubling its buyer base within the year.
- udaan’s Micro-Market Strategy: The report emphasizes udaan’s Micro-Market Strategy, which has been pivotal in boosting buyer penetration and increasing wallet share by 1.2 to 1.4 times in key markets such as Bengaluru and Hyderabad.
Key elements of udaan’s strategy include:
Regional focus: Deepening customer engagement by tailoring services to local needs.
Customized offerings: Providing tailored product assortments based on regional demand.
High customer satisfaction: udaan’s strategy has resulted in high Net Promoter Scores (NPS) and growing loyalty among kirana store owners.
“udaan is transforming the future of eB2B retail by empowering kiranas and small retailers with unmatched access to a wide variety of quality and affordable products, and credit while leveraging technology.” said Vaibhav Gupta, Co-Founder and CEO, udaan. “Our rapid growth in Bengaluru and Hyderabad is just the beginning. We are committed to revolutionising the eB2B retail landscape across Bharat, expanding into new clusters, and driving an efficient and profitable growth for millions of small businesses.”
