CHUK, the flagship brand of Pakka, is now the official compostable tableware brand at the Vaishno Devi Temple, following a Rs 1.8 crore deal with the Shri Mata Vaishno Devi Shrine Board. This agreement establishes CHUK as the primary contractor for compostable tableware at one of India’s most visited pilgrimage sites.
Building on the three years history of supplying compostable tableware at the temple, this association marks a significant milestone on CHUK’s role to replace traditional disposable tableware with eco-friendly alternatives. The collaboration is an extension of the Shrine Board’s overarching goal to reduce plastic waste and promote environmental consciousness among pilgrims and local communities in the temple town of Katra. CHUK is also focused on making a positive impact in Katra, which aligns with Pakka’s broader mission to contribute to a cleaner earth.
Jagdeep Hira, India Business Head, Pakka said, “We are honored to further strengthen our association with Mata Vaishno Devi Temple. By providing compostable tableware to millions of pilgrims annually, we are eliminating tons of plastic waste and nurturing an environment friendly mindset among the devotees. By combining CHUK’s innovative compostable solutions with the Shrine Board’s commitment to environmental stewardship, we are creating a blueprint for how industry and religious institutions can contribute to a cleaner earth.”
