Anmol Industries Limited (Anmol), a prominent player in the packaged food market, has launched ‘Yummy Black & White,’ a new cream sandwich biscuit that blends the rich, indulgent flavour of chocolate with the creamy smoothness of vanilla. This exciting addition enhances Anmol’s already impressive range of snacks.
The introduction of ‘Yummy Black & White’ marks a significant step in Anmol’s strategic expansion across the markets in the indulgent snacking category. The product is now available across northern, eastern, and southern regions of India. This delicious treat in terms of flavours blends a variety of tastes, with its low price, further making it a perfect snack for the people on the go.
Speaking on the launch of this cream sandwich biscuit, Mr Aman Choudhary, Executive Director-Marketing at Anmol Industries Limited said, “We take pride in rolling out a special treat ‘Yummy Black & White,’ which blends chocolate and vanilla in each bite for the connoisseurs of taste. Especially designed to satisfy the cravings of snack enthusiasts of all age groups, this one-of-a-kind mix of flavours makes the product stand-out in the market, and it equally reinforces our commitment of offering high quality snacks at exceptionally low prices.”
Priced at just Rs 5, ‘Yummy Black & White’ is here to cater to the high demand for indulgent snacks among masses particularly in rural and semi-urban areas where disposable income of the people remains comparatively low. This initiative highlights Anmol’s dedication to deliver value for money without compromising on taste. It also emphasises the company’s strategy to expand its reach in rural markets. With its extensive distribution network, Anmol plans to make this tasty snack available to a wider clientele.
The ambitious launch of ‘Yummy Black & White’ has been supported by a nationwide marketing campaign by Anmol which seeks to engage with the consumers across multiple platforms. The company is also collaborating with local retailers to grow its footprints in rural areas. By catering to the preferences of both rural and semi-urban consumers with this low-priced, but high-quality snack, Anmol aims at making even deeper inroads in the country.
