Wednesday, October 23, 2024
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This industry enables me to implement impactful strategies for consumer choices and business success: Shreyas Abrol, Key Account Manager, Desai Foods Pvt. Ltd.

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What inspired you to pursue a career in the food and grocery sector?

I was inspired to pursue a career in the food and grocery sector because of its dynamic nature and the endless possibilities for innovation. The fast-moving consumer goods (FMCG) industry is not only driven by consumer demand but also constantly evolving with trends in health, sustainability, and technology. This environment fuels creativity, allowing me to develop and implement strategies that can make a tangible impact on consumer choices and business success. I am excited by the prospect of contributing to a sector that shapes everyday lives while also embracing the challenges and opportunities that come with rapid change.

What part of your job brings you the greatest fulfillment?

The most rewarding aspect of my role is delivering value to both internal stakeholders and customers. I thrive on developing innovative products while staying attuned to market dynamics and consumer needs.

What personal qualities or skills are essential for thriving in this industry?

Strong communication within the team and with external stakeholders leads to long term success.

Any role model who has influenced you?

I have been fortunate to work under the guidance of great business leaders as well as retailers. Their constructive feedback has helped me to grow professionally.

Any memorable experience or achievement in your career that you’re proud of?

One of my proudest achievements was successfully launching and driving market penetration in the Indian chutney category. Through a combination of strategic marketing, consumer insights, and innovative product development, we established our brand as the market leader. This experience not only reinforced my ability to identify and capitalize on emerging trends but also demonstrated the impact of collaboration and creativity in achieving significant business growth. Seeing our brand resonate with consumers and become a staple in their kitchens was incredibly fulfilling.

How do you stay motivated and inspired in your role?

My past success keeps me motivated to achieve my current goals.

What’s the one thing people might be surprised to learn about you?

I am passionate about cricket and dedicate 3-4 hours to playing every weekend.

How do you stay current with the latest developments and innovations in your field?

I stay informed by reading industry publications and newsletters, networking with peers, and making regular market visits across the country.

Any learnings that you would like to share?

One should excel in adapting to change and foster strong relationships with both internal and external stakeholders.

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