The Organic World (TOW), India’s No.1 Responsible Retailer and part of the Bengaluru-based Nimida Group, is targeting the addition of 30 new stores in Hyderabad, by the end of 2025. In September this year, TOW marked its foray out of Karnataka with the launch of its first store in Hyderabad in Pragathi Nagar. This targeted expansion marks a pivotal step in TOW’s strategic growth as it aims to increase its footprint across South India.
This move underscores TOW’s commitment to making worry-free, wholesome, curated groceries accessible to a wider audience and supporting its ambitious pan-India target of INR 100 crore in revenue by the end of FY 2025. Hyderabad has been a key focus area for the brand, given the growing preference for organic and chemical-free products among consumers in the city.
TOW’s presence in the city will be marked by its ongoing investment in new store setups and comprehensive marketing efforts, alongside a 2-hour delivery service to cater to the growing demand for convenience and quick commerce. Currently, TOW has three stores in Hyderabad – in Pragathi Nagar, Kompally, and Kokapet. The expansion plan comes on the back of an overwhelming response that the brand received from consumers, across their stores and online channels.
“Our Hyderabad expansion is just the beginning of our journey to provide chemical-free, worry-free living to more people across India,” said Gaurav Manchanda, Founder, Nimida Group, the parent company of The Organic World. “We have had a great response from Hyderabad with our initial few stores. We see Hyderabad as a market that has consistently focused on building an ecosystem for chemical-free living and consumers here are far more informed and responsible in their decisions. Our aim is to empower these consumers with access to healthier and safer choices – our range of worry-free, wholesome, curated groceries – that can benefit both their well-being and the environment,” adds Manchanda
The expansion in Hyderabad is part of TOW’s broader plans to strengthen its presence in major urban centres and tier 2 and tier 3 cities across India, including Bangalore, Mysore, Chennai and Coimbatore.The expansion will include a mix of company-owned (COCO) and franchise-operated (FOFO) stores strategically located in key catchment areas. TOW intends to establish itself as a household name synonymous with worry-free, wholesome, curated groceries.
