Rebel Foods, the India franchise partner for Wendy’s, is set to invest Rs. 200 crore over the next three years to significantly expand the quick-service restaurant’s (QSR) footprint. Ankush Grover, Co-founder and India CEO of Rebel Foods, shared this strategic growth plan.
Currently, Wendy’s operates across 175 touchpoints in India, comprising 165 cloud kitchens and 10 casual dining outlets. The company aims to increase this number to 200 by the end of the current fiscal year and to 500 by 2026. Out of these, 350 will operate through cloud kitchens, while 100 will adopt an omnichannel model. Among the planned omnichannel outlets, 60 stores will be situated in metro and Tier I cities.
Wendy’s, presently available in 35 cities, contributes to nearly 50% of Rebel Foods’ overall network. The brand has been experiencing steady growth, with an annual recurring revenue (ARR) of $30 million. Grover highlighted that achieving profitability for Wendy’s by March 2025 is a key target for the company.
The average Wendy’s outlet spans 1,000 to 1,200 square feet, with an estimated capital expenditure of Rs. 1 crore per store. Offline sales currently contribute 8% to the brand’s total business, while same-store sales growth stands at an impressive 45%. Rebel Foods, which maintains a same-kitchen sales growth (SKSG) rate of 20%, expects to sustain this trajectory in the future.
This expansion aligns with Rebel Foods’ strategy to leverage the growing QSR market in India and reinforce Wendy’s presence through a mix of cloud kitchens and physical outlets.
