The European Union (EU) elevated India’s food and beverage landscape with its ‘More Than Food’ pavilion at SIAL India 2024, one of Asia’s leading trade shows. Highlighting the diversity, quality, and sustainability of European products, the pavilion featured a wide array of premium offerings, including cheeses, quality meats, olive oils, fresh fruits, chocolates, and baked goods.
Chef Ajay Chopra, the campaign ambassador, inaugurated the pavilion and led an exclusive tasting session featuring innovative dishes that combined European ingredients with Indian flavors. Signature creations like Sea Salt and Gouda Cookies with Tomato Jam and Chorizo & Mixed Mushroom Spring Rolls with Paprika Grapes Chutney celebrated the fusion of culinary traditions. Live cooking demonstrations and a panel discussion on ‘Decoding the Global Indian Platter’ further explored the growing demand for European products in India.
Pawel Stachowiak, Counsellor for Trade and Economic Affairs, Delegation of the EU to India, emphasized the EU’s commitment to quality and tradition. “The EU is India’s largest trading partner, accounting for €124 billion in trade in 2023. Through the ‘More Than Food’ campaign, we aim to highlight the authenticity, safety, and sustainability of European products while fostering collaborations in the Indian market,” he stated.
The event underscored the EU’s dedication to strengthening culinary and trade ties with India, leveraging platforms like SIAL to showcase its premium offerings to Indian consumers.
