Nutrizoe, a homegrown women’s wellness and nutrition brand specialising in maternal care, has launched SnackEasy – a pioneering snack range crafted specifically for pregnant women. This launch stems from Nutrizoe’s extensive research to understand the unique challenges expectant mothers face when choosing snacks that are both tasty and nutritious.
After interviewing over 2000 mothers and 50 key opinion leaders (KOLs) including doctors, nutritionists, and healthcare experts, Nutrizoe identified a recurring concern: pregnant women struggle to find convenient snacks that meet their nutritional needs without compromising on taste. Mothers consistently expressed a need for options that are protein-rich, light on the stomach, nausea-friendly, and free from added sugar. Meanwhile, experts highlighted the lack of satisfying, balanced options they could confidently recommend. Current suggestions like protein powders, diskettes, nuts, and seeds often fell short in addressing cravings and delivering comprehensive nutrition.
Recognising this unmet need, Nutrizoe embarked on a 15-month journey of rigorous research and innovation to create SnackEasy – a solution that perfectly marries nutrition and taste. Developed in collaboration with food technologists and nutritionists, SnackEasy is a groundbreaking range that supports the health and well-being of both mothers and their babies throughout the pregnancy journey.
SnackEasy is made with natural ingredients such as jowar, ragi, makhana, almonds, and pumpkin seeds, and is fortified with essential nutrients like DHA, calcium, folic acid, Vitamin D2, and 9 grams of protein per serving. These nutrients are vital for maternal health, fetal development, and overall well-being.
The company has developed its own proprietary extrusion process and formulated unique seasonings tailored to suit the pregnancy stage. Extra care was taken during formulation to ensure the highest safety levels, with a focus on the pharmacological backing of ingredients for safety and efficacy during pregnancy. These nutrients are vital for maternal health, fetal development, and overall well-being.
In addition to its nutritional benefits, SnackEasy addresses common pregnancy challenges like the uncertainty of choosing wholesome yet delicious options. Its versatility ensures it can be enjoyed in multiple ways – as a topping, mixed into porridge, or straight from the packet. Available in four delectable flavours – Desi Masala, Banana & Caramel, Italian Arrabbiata, and Choco Crunch – SnackEasy caters to diverse taste preferences.
Speaking about the launch, Richa Pendake, CEO and Founder of Nutrizoe, said “At Nutrizoe, we deeply understand the diverse nutritional challenges faced by pregnant women. Our research revealed a significant gap in the market for snacks that are not only nutritious but also cater to the unique needs of expectant mothers. With SnackEasy, we’ve created a product that combines essential nutrients with the taste and convenience that women desire during pregnancy.”
SnackEasy is India’s first pregnancy-focused snack, setting a new standard in maternal nutrition and empowering mothers to embrace their pregnancy journey with confidence and ease.
