Magicpin, a prominent offline discovery and rewards platform, has introduced MagicNOW, a 15-minute food delivery service designed to meet the increasing demand for ultra-fast and convenient food delivery.
MagicNOW has been rolled out in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune. During its pilot phase, conducted between November 14 and December 15, the service successfully completed 75,000 deliveries. The platform collaborates with over 2,000 food brands, including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, and Taco Bell, along with more than 1,000 local restaurants, offering a wide selection of quick-to-prepare dishes.
Unlike competitors, MagicNOW operates exclusively with partner restaurants, avoiding the use of dark stores to maintain quality and freshness. With a delivery radius of 1.5–2 km, the service emphasizes speed and reliability.
The ultra-fast delivery market is fiercely competitive, with major players like Blinkit, Swiggy, and Zepto already offering instant food delivery options. Blinkit’s Bistro, Swiggy’s Bolt, and the upcoming Zepto Cafe are key examples of innovations in this segment.
By focusing on speed, reliability, and quality, MagicNOW seeks to establish itself as a significant player in the fast-growing ultra-fast delivery landscape.
