Lay’s, the globally renowned potato chips brand, has launched a distinctive print advertisement that captures the essence of Delhi’s vibrant streets and cultural charm. The ad, designed as a maze of the city’s roads, was unveiled in The Times of India. It highlights the inaugural Lay’s Food Truck, creating an immersive connection with the capital’s unique spirit.
The map-themed design intricately weaves Delhi’s streets, culture, and colloquial expressions into a visually engaging experience. By blending contemporary elements with traditional motifs, the advertisement strikes a chord with readers, evoking nostalgia while igniting excitement. The visuals not only spotlight the Lay’s brand but also embody its core values, celebrating the city’s rich cultural heritage.
Each winding road in the maze reflects the bustling, chaotic charm of Delhi’s streets, with the Lay’s Food Truck at its center symbolizing the joy of exploring diverse flavors and fostering a sense of togetherness.
According to Lay’s, food in Delhi transcends being a mere necessity; it is an intrinsic part of the city’s identity. This campaign celebrates the culinary heartbeat of the capital, where every street tells a story, every snack carries a memory, and every corner offers a new discovery.
The ad serves as a prelude to the Lay’s Food Truck’s journey across Delhi during the holiday season. With its #WaysToLays concept, the truck promises to delight fans with dishes inspired by Lay’s signature flavors, offering a flavorful adventure that honors Delhi’s dynamic food culture.
