Description
Rural India is rapidly becoming the key driver of the fast – moving consumer goods (FMCG) sector’s growth, surpassing urban markets and increasingly opting for premium products. As connectivity rises and incomes grow, rural consumers are increasingly reshaping the future of retail (see pages 44-45).
In a similar shift, Tier-2 and Tier-3 towns are now driving growth in sectors traditionally dominated by metros. Enhanced connectivity, affordable data, and better delivery networks have propelled these smaller cities into the e-commerce spotlight, revolutionizing how India shops. Read more on how brands are adapting to this dynamic, untapped consumer base on pages 46-48.
Expansion into Tier II and III cities is also driving demand for skilled labor in logistics, inventory management, technology, and customer engagement. These regions face more complex challenges than metros, requiring strategic inventory and delivery approaches. To meet this, companies must combine academic learning with hands-on training. Read more on pages 49-51.
Our cover story in the year-opening issue (pages 30-38) features the iconic homegrown QSR brand Wow! Momo, which has grown into India’s largest momo chain, with over 700 stores across more than 50 cities. But this remarkable rise is anything but conventional—it all began with Co-founder Sagar Daryani’s entrepreneurial journey to transform the humble momo into a beloved street food sensation.
Flip to pages 54-62 as we highlight the top foodservice brands celebrated at the 8th India Food Forum with the Pepsi-IMAGES Food Service Awards. These accolades recognize India’s leading foodservice organizations for their exceptional contributions across business performance, marketing innovation, and retail growth, underscoring the transformative inflluence of the foodservice sector on India’s evolving culinary landscape.
As we step into a new year, we count on our readers, advertisers, and contributors for their continued support and collaboration and look forward to another year of shared success and growth.
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