KisaanSay, India’s first cross-category direct-from-origin food brand, has closed a $2M pre-Seed funding round led by Jungle Ventures through First Cheque@Jungle, its platform for partnering with second time-founders and seasoned operators at the idea, pre-Seed, and Seed stages. The round also saw participation from senior leaders in the food industry.
Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay was created to bridge the gap between farmers and consumers by placing provenance at the core of its mission. The brand partners with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands, ensuring each product is grown, minimally processed, and packaged at its origin. This guarantees better incomes and sustainable livelihoods for farmers while delivering healthier, tastier food options to consumers.
With a portfolio of over 80 products spanning 12 categories, KisaanSay operates through a unique co-brand and co-profit partnership model with 20 farmer collectives representing more than 50,000 farmers. Its omnichannel distribution spans leading e-commerce platforms, its own direct-to-consumer channel, and retail stores in Delhi NCR.
The funds from this round will be used to strengthen KisaanSay’s marketing efforts, build a world-class team, and scale its operations, focusing on expanding the company’s product portfolio and distribution footprint. The aim is to create an ecosystem where every consumer in India has access to high-quality food and every farmer gains access to fair and sustainable markets.
This investment comes at a time of significant change in India’s food industry. Consumers are driving a trend of mass premiumisation, demanding natural, high-quality products with authenticity and functional benefits. Meanwhile, the rise of Farmer Producer Organisations (FPOs), backed by government initiatives and advancements in logistics, has created a unique opportunity to reshape how food is sourced and consumed. KisaanSay is uniquely positioned to leverage these trends by building a scalable farm-to-fork model that benefits both farmers and consumers.
“I am super excited to welcome Jungle to the KisaanSay family,” said Nitin Puri, Co-Founder of KisaanSay. “From the time we signed the term sheet to the time this transaction consummated, Amit and RIshab have been extremely helpful in helping us navigate the journey and now that they are formally in, we are doubly delighted to have them on board. Vaishali, Manoj and I are very positive about the intent and expertise of Team Jungle to steer us through our Idea to IPO journey. Jungle’s commitment to ESG and global expertise in tech and consumer space is the perfect investor fit for us.”
Rishab Malik, Partner, Seed investments, who leads First Cheque@Jungle, added, “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India also lacks a provenance-based consumer brand which brings authentic, pure and high quality products from different regions that these products are best grown. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”
This funding marks the beginning of KisaanSay’s next growth phase focused on product innovation, expanded distribution, and creating more equitable opportunities for India’s farming communities.
