Coca-Cola India’s Limca, known for its cloudy bubbles and citrusy taste, has launched a new summer campaign aimed at refreshing consumer experiences.
The campaign highlights the uplifting feeling of consuming Limca on a hot day, reinforcing its association with refreshment and rejuvenation. It encourages consumers to rediscover the drink’s signature Lime ‘N’ Lemoni fizz.
Featuring Tripti Dimri, the advertisement portrays a transformation as she takes a sip of Limca, with visuals depicting a shift from heat and discomfort to a revitalized atmosphere, emphasizing the beverage’s cooling effect.
Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalization and joy with this beautiful campaign”
Tripti Dimri added, “Limca makes me very nostalgic, and this campaign took me back to the old, charming, fun world of Limca and I am just so glad that I got be a part of it. I had an absolute ball of a time shooting this with Dibakar Sir and the entire team. Really hope people love it. This one is all heart!”
