Culinary company, Juice Guys, has announced the launch of its flagship outlet at Select City Walk Mall, Saket, New Delhi. The opening of the new outlet represents the beginning of Juice Guys’ grand expansionary blueprint that aims at having more than 200 outlets throughout the country within three years.
The new Juice Guys outlet at this lively city center location delivers a variety of delicious healthy choices from fresh salads, mocktails, fresh fruit shakes, healthy subs, smoothies and granola bowls. Access to healthy, delicious, and natural beverages is something the founders of Juice Guys believe. It’s this steadfast focus that centers itself on building and forming a brand that represents its three core values – excellence, freshness and well-being. More than just a drink stop, Juice Guys satisfies the body and soul.
The expansion of the Juice Guys is not restricted to culinary alone. The company is happy to inform you that it is aiming to hire 1,500 people in various operational positions from the Economically Weaker Sections (EWS) category. The Juice Guys’s commitment to open up opportunities and embrace diversity is also evident in this initiative. Juice Guys has set its sights high, with plans to open more than 200 outlets across Delhi-NCR and other major cities in India within the next three years. This aggressive expansion strategy underscores the brand’s confidence in its unique concept and the growing demand for health-conscious dining options.
“The juice market in India constituted a compound average growth rate of more than 10% in the period of six years. The juice market in India constituted a compound average growth rate of more than 10% in the period of six years. According to India Juice Market Outlook, 2027, the juice market is expected to grow with a CAGR of more than 11% by the end of the forecasted period of 2027. The juice market in India registered a negative compound annual growth rate (CAGR) OF -5.45% during the period 2016 to 2021 with a sales value of INR 3,262.48 million in 2021, an increase of 52.25% over 2020. The market achieved its strongest performance in 2021 when it grew by 52.25% over the previous year,” said Sahaj Chopra, Founder, Juice Guys.
“Due to the multiple health benefits, the juice market anticipates huge growth in the coming years. Health-conscious people are also shifting from fruit drinks to the fruit and vegetable juice segment as it is healthier and has non-added preservatives or artificial flavors like that in the fruit drinks segment. Rapid urbanization, surging income, and increasing health consciousness would further drive the Indian Juice market. This presents an opportunity for brands like Juice Guys to inspire people to make healthier choices and enjoy a happy and refreshing lifestyle. To the world, we are excited to introduce Juice Guys. Behind our drive to create is a deep passion for healthy, scrumptious beverages and munchies. Without sacrificing flavor, people’s health choices can be inspired by Juice Guys,” Sahaj added further.
