Thursday, April 10, 2025

Boba Bhai becomes first Indian brand to launch packaged bubble tea on Blinkit

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Boba Bhai, the country’s largest Korean fusion food brand, has introduced packaged bubble tea on Blinkit, making it the pioneer in bringing boba to the quick commerce segment. This launch enhances accessibility, allowing consumers to enjoy their favorite bubble tea within minutes.

Crafted with high-quality, locally sourced ingredients, Boba Bhai’s ready-to-drink bubble tea comes in signature flavors such as Mango with Passion Fruit Popping Boba, Wildberry with Cranberry Popping Bubbles, and Guava Chilli with Peach Popping Boba. The product is shelf-stable for 270 days and features spill-proof packaging designed for seamless delivery.

Founder Dhruv Kohli emphasized the growing popularity of bubble tea in India, stating, “By launching on quick commerce platforms, we are not only making bubble tea more accessible but also pioneering a new category. Our goal has always been to create a premium, Made-in-India bubble tea experience, and this launch is a testament to that vision.”

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