Thursday, April 10, 2025

Understanding the Rise of Sophisticated Non-Alcoholic Beverages in India

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​The Indian beverage landscape is undergoing a quiet revolution. With changing consumer preferences, rising health consciousness, and an evolving café and bar culture, non-alcoholic beverages are increasingly taking center stage. Germain Araud, Managing Director of Monin India Pvt Ltd, offers a front-row perspective into this transformation.​ The rise of the café culture, especially among Gen…

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