AWL Agri Business Limited (formerly Adani Wilmar Limited), one of India’s leading food FMCG companies, has launched Fortune Cake Premix, marking its foray into the bakery ingredient sector. Targeting the HoReCa and B2B segments, the premix is designed for professional bakers and commercial kitchens, offering a convenient and consistent solution for large-scale cake production.
Available in three variants—Classic Vanilla, Premium Vanilla, and Premium Chocolate—the egg-free formulation caters to a broader consumer base, including vegetarians and those with dietary restrictions. This launch further expands AWL’s Fortune brand portfolio, reinforcing its commitment to quality and innovation in the food industry.
Mukesh Mishra, Senior Vice President – Sales & Marketing, emphasized that the premix is a result of extensive market research, designed to enhance efficiency, consistency, and versatility in baking. With the premix segment still under-penetrated, AWL sees significant potential for growth and aims to disrupt the market with this latest offering.
A nationwide rollout is planned, with a focus on urban markets, as the company seeks to establish itself as a preferred partner for bakery chefs, cloud kitchens, catering units, and professional bakers. This strategic expansion aligns with AWL’s broader vision of strengthening its presence in the food FMCG space, leveraging its robust distribution network and trusted brand reputation.
