Barista Coffee, one of India’s home-grown coffee chains, collaborated with the American Pistachio Growers (APG) to introduce a new range of pistachio-based beverages and desserts. APG is known for their product quality, which is synonymous with what Barista stands for. Innovation has been a key to Barista’s success and to launch a product which has a trust value attached creates the desired synergy for the collaboration. The partnership focuses on the premium quality of California-grown pistachios, known for their taste and nutritional benefits, bringing a unique blend of indulgence and wellness to Barista’s customers.
The pistachio series features innovative offerings like California Pistachio Latte, California Pistachio Frappe, and California Pistachio Muffin, catering to the diverse palates of coffee and pistachio lovers. This launch highlights Barista’s dedication to enhancing its menu with international flavours and providing an elevated coffee cafe experience.
Speaking on the collaboration, Rajat Agrawal, CEO, Barista Coffee, said, “At Barista Coffee Company, we constantly strive to curate offerings that align with our customer’s evolving preferences. Our partnership with the APG is a step ahead of our shared vision of quality and authenticity. California pistachios’ unique taste and health benefits are the perfect ingredient to complement our beverages. We are excited to bring this exclusive series to our guests across the country.”
Highlighting the initiative, Sumit Saran, India Market Representative for APG, stated, “We are delighted to collaborate with Barista Coffee Company to promote California-grown pistachios in India. This initiative showcases the exceptional quality of American produce and strengthens the culinary ties between the two nations. California pistachios symbolize excellence, and we are elated to see them become a part of Barista Coffee’s exciting new offerings.”
With this launch, Barista Coffee aims to introduce a fusion of rich, nutty flavours and a premium coffee experience. The pistachio series will be available pan India starting 16th December 2024.
