Graviss Foods, the parent company of Baskin Robbins, is set to achieve a significant milestone with the opening of its 1000th Baskin Robbins store in India and the SAARC region by 2024. With a strategic focus on Tier 2 and 3 cities alongside efforts to strengthen its market presence in key metropolitan centers, this achievement marks a pivotal moment in the company’s expansion journey.
Baskin Robbins’ unwavering commitment to innovation has led to a range of new product launches over the past three years, including offerings such as ice cream cakes and other delightful desserts. Moreover, the brand’s dedication to fostering employment opportunities is evident, with nearly 4000 individuals benefiting directly and indirectly from its operations. Additionally, Baskin Robbins made an investment of Rs 100 crore in a new factory in India in 2022 to meet escalating demand. Expanding its reach beyond parlors, the brand has established a presence in over 4,000 retail outlets across major cities as it prepares to commemorate its 30-year journey in India in 2024.
Speaking about the company’s expansion plans, Vikram Seth, Managing Director, Graviss Foods, said, “As India strides towards becoming the world’s third-largest economy by 2030, Baskin Robbins India recognizes the impact of the country’s sustained growth and rising aspirations & affluence. With a commitment to providing high-quality ice creams & desserts in convenient locations across the nation, we aim to reach a significant milestone of 1000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India.’’
BR currently has over 900 stores across 250+ cities. The brand is strategically leveraging its franchise network to drive growth in India and the SAARC region.
