bigbasket, a TATA Enterprise, has collaborated with the Indian Mouth and Foot Painting Artists (IMFPA) to distribute exclusive New Year greeting cards to its customers, affectionately known as bigbasketeers. This initiative underscores the company’s commitment to supporting differently-abled artists and promoting inclusivity through art.
IMFPA is a unique organization that empowers artists who create remarkable artworks using their mouth or feet, overcoming physical challenges to produce inspiring pieces. By partnering with IMFPA, bigbasket aims to bring these artists’ exceptional talents to a broader audience, fostering appreciation for their creativity and resilience.
Each New Year card, crafted by IMFPA artists, embodies the spirit of determination and artistic excellence. Inside the card, recipients will find a heartfelt message from Hari Menon, CEO and Co-Founder of bigbasket, extending warm New Year wishes and highlighting the significance of this collaboration.
Speaking about this, Hari Menon, CEO and Co-founder, bigbasket, said, “At bigbasket, we believe in creating value beyond business by supporting communities and promoting inclusivity. Partnering with IMFPA allows us to share the incredible talents of these artists with our customers, spreading joy and inspiration as we usher in the New Year.”
Bobby Thomas, Head of Marketing at IMFPA, said, “We are thrilled to partner with bigbasket for this wonderful initiative. This collaboration not only brings the extraordinary talent of our unique artists to the forefront but also sends a powerful message of inclusivity and empowerment. We hope these greeting cards serve as a reminder of the limitless potential of creativity and the importance of supporting differently-abled individuals in pursuing their passions.”
This initiative is part of bigbasket’s broader commitment to corporate social responsibility and sustainability. The company has been actively involved in various programs, including the adoption of electric delivery vehicles, solar power generation, support for organic farmers, waste management, and diversity and inclusion efforts. In 2023, the company’s sustainability efforts resulted in the avoidance of 10,429 tonnes of carbon emissions through 6,491 electric delivery vehicles, equivalent to the carbon absorption capacity of approximately 474,000 fully-grown trees.
By distributing these unique greeting cards, bigbasket not only shares festive cheer but also raises awareness about the remarkable achievements of differently-abled artists. Customers are encouraged to learn more about IMFPA and explore ways to support their mission by visiting their official website.
