Bliss By Anju Private Limited is a plant-based brand that serves gluten-free, chemical-free, and homemade foods and beverages that embody passion, values, and commitment to well-being.
With health and wellness taking centre stage, there are so many brands popping up but only a few brands can give a true healthy experience to the consumers. One such brand is Bliss By Anju Private Limited.
Founded in 2017, this plant-based brand serves gluten-free, chemical-free, and homemade foods and beverages that embody passion, values, and commitment to well-being.
Starting as a small kitchen operation, Bliss By Anju has grown into a renowned name in the health and wellness segment. Committed to both health and taste, the brand boasts a diverse product range, including A2 ghee cookies, and ladoos for children, mothers, office goers, and travelers. Additionally, they offer a vegan range and whole foods for health-conscious individuals aiming to prevent ailments.
Healthy Indulgence for Guilt-Free Snacking
At its core, Bliss By Anju is dedicated to creating foods and beverages that redefine health-conscious indulgence. The brand curates products that provide great taste without compromising on health, using natural ingredients that nourish both body and soul while satisfying taste buds. Their products are handmade in small batches, maintaining a personal touch. ‘‘The brand consciously curated products for people looking for great taste without compromising on health. Bliss by Anju is not a product it’s an experience,’’ says Anju Kalhan, Founder & CEO, Bliss by Anju.
Power to the Society
The brand collaborates with the farming community and is a women-oriented startup. Bliss By Anju’s commitment to holistic well-being extends beyond their product range to its business practices. The brand actively collaborates with local farming communities, sourcing ingredients directly from trusted farmers who practice sustainable agriculture. Additionally, Bliss By Anju is a proud women-oriented startup. The company prioritizes the empowerment of women at every level of its operation, steering an inclusive and supportive work environment that not only contributes to gender equality but also ensures that its products are crafted with care and dedication.
Commitment to Quality and Customer Satisfaction
Quality is paramount for Bliss By Anju. They source ingredients from trusted suppliers, ensuring adherence to stringent standards for purity and authenticity. Products are prepared in small batches to preserve the homemade essence.
Retail and Online Presence
The brand has a pan-India presence, with products available for order through their website and their experiential store in Okhla Phase 1, Delhi.
Marketing Strategy Adopted
Bliss By Anju promotes its products through education and storytelling, offering a unique food experience to customers. Their marketing strategies aim to inform customers about their niche, health-oriented products, establishing itself as a unique health brand.
Future Plans
The brand envisions expanding into leading retail outlets like Foodstories and Le Marche, aiming to provide a snack and fresh plant food experience to a wider customer base. ‘‘I envision Bliss by Anju as a super brand in the snack and fresh plant food experience category,’’ affirms Anju.
All in all, Bliss By Anju stands true to its tagline “Celebrate Health” embodying a holistic approach to wellness. The brand offers products and practices that support a healthy lifestyle while making a positive impact on the community and the environment.
