The 2024 Cannes Lions International Festival of Creativity was recently held at The Palais des Festivals in France. The event brought together experts from the advertising and communications industry to celebrate creative excellence. During the festival, India’s Britannia Industries, represented by their Chief Marketing Officer Amit Doshi, secured the runner-up position for the Humanising Growth Champion of 2024. The company competed against global firms, presenting 100 marketing plans that incorporated the concept of ‘humanising growth’ into their business strategies.
Britannia Marie Gold’s initiative, HerStore, received global acclaim. HerStore is an end-to-end ecosystem designed to support women business owners, featuring a zero percent commission model and no additional costs to sellers. This initiative was praised for creating value for all stakeholders.
During the event, Spencer Fox, SVP and Business lead, Advisory at Lions, emphasized the importance of creating value for all stakeholders.Doshi highlighted the essence of humanised growth, emphasizing that it involves achieving financial progress while simultaneously creating value for all stakeholders. He viewed this recognition as a significant opportunity for introspection and reflection on these principles.
The recognition of Britannia Industries and their HerStore initiative highlights the significance of integrating humanized growth and creativity into business strategies, creating shared value and driving sustainable progress.
