Burger King recently celebrated the grand opening of its 1st restaurant in Raipur at City Centre Mall, marking a significant milestone for the brand’s expansion in Chhattisgarh. As part of its ambitious growth strategy, Burger King India will also launch its 2nd restaurant in Raipur at Shanker Nagar. The opening of these new locations bring a fresh dining option to Raipur, creating a buzz in the city and further solidifying Burger King’s presence in the Chhattisgarh market.
The grand launch of the new restaurants was a spectacular event, filled with excitement and festive cheer. Guests were greeted by a stunning throne photo booth, offering a playful backdrop for memorable pictures. Santa made a special appearance, spreading holiday cheer as he handed out exclusive coupons to delighted visitors. Adding to the atmosphere, a lively anchor was engaging with guests, sharing stories, and making everyone feel special. The event perfectly blended elegance, joy, and entertainment, leaving everyone with a smile and creating lasting memories for all who attended.
BURGER KING, being a digital first brand, is offering Self Ordering Kiosks where guests can choose from the range of menu and place order at the Kiosk, Table Ordering wherein guests can skip the queue by scanning the QR code on their tables to place their orders. To further enhance the guest experience Burger King has Table Service where the food is brought to them straight to their table.
Speaking about the new launch, Kapil Grover, CMO BURGER KING India, commented, “East India is a key market for us, and we are thrilled to open 2 new restaurants in Raipur. With restaurants opening in Bilaspur and Bhillai in December 2024, we are expanding our footprint in Chhattisgarh and bringing the iconic Burger King Taste. This milestone reflects our commitment of bringing BURGER KING to more cities across India while tailoring our offerings to suit local tastes. We look forward to serving our guests in Chhattisgarh with our delicious WHOPPERS, burgers, and value-driven offerings. As we continue our aggressive expansion, our focus remains on delivering great taste and service at amazing prices. Our digital ordering system allows guests to choose their favourite item from our wide range of menu. QR codes on each table eliminate standing in queue and through our table services we ensure a delightful dining experience for every guest. With each new restaurant, we aim to connect with an increasingly diverse consumer base and reinforce our promise of quality and innovation.”
