Burger Singh, India’s largest homegrown burger chain, has launched its newest outlet at Jolly Grant Airport, Dehradun, marking its second airport outlet and fifth in Uttarakhand. This strategic launch is part of the brand’s growing focus on transit locations in Tier 2 and Tier 3 cities, where rising travel infrastructure is unlocking new consumption opportunities.
The Dehradun airport store, built on Burger Singh’s efficient kiosk model, is optimized for high-volume service in compact spaces. This format supports the brand’s ambitions of creating a national footprint across key transportation hubs without the overheads of traditional QSR builds.
“Our airport strategy is rooted in high-throughput, low-capex formats that allow us to rapidly scale in fast-growing micro markets,” said Kabir Jeet Singh, Founder & CEO. “With increased mobility in Tier 2 and 3 cities, airports are becoming significant touchpoints for brand visibility, top-line growth, and consumer acquisition.”
As part of its broader expansion roadmap, Burger Singh plans to open outlets in airports including Ranchi, Mangalore, Jammu, Vadodara, Bhopal, Surat, Jodhpur, Udaipur, Rajkot, Imphal, Guwahati, Thiruvananthapuram, Chandigarh, Indore, and Varanasi in the near future.
The brand continues to leverage a mix of strategic locations, airports, highways, hospitals, and university campuses, to strengthen both reach and recall. The Dehradun outlet not only enhances accessibility to the brand for domestic travelers, but also contributes to the local economy by generating direct and indirect employment and offering entrepreneurial opportunities through its franchise-first approach.
Burger Singh aims to scale to 300+ outlets by the end of FY26, supported by its low-capex (sub 20 lakhs) models, efficient supply chain, and strong regional partnerships.
