Leading tea chain Chai Sutta Bar, which commenced operations 7 years ago, has now launched its latest venture in the the form of its own tea brand called ‘Maatea.’ The company has rolled out its tea brand first in Rajasthan, Chhattisgarh, and their home state Madhya Pradesh.
The company said that the processing of Maatea’s tea leaves does not entail the addition of any special ingredients or additives as the focus is on offering natural, high-quality tea at an affordable price, which sets the new brand apart from its competitors.
Maatea has positioned itself in the market with a pricing strategy that sets it apart from other brands, especially in the 650 rupees range. The brand aims to make its premium tea accessible to a wider audience by offering it at an attractive price point of 450 rupees, without compromising on quality.
Speaking about the launch, Anand Nayak, Co-Founder of Chai Sutta Bar said, “For the past 7 years, we have been continuously serving custom-made tea to customers at the Chai Sutta Bar. We observed a significant demand for the taste of homemade tea, and that insight led us to the inception of Maatea. Our goal is to provide a unique and high-quality tea experience that stands out in the market. With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands. We believe our brand’s commitment to purity and affordability will resonate with tea lovers country-wide.”
Maatea comes FDA-approved, solidifying its status as an FDA-approved chai brand. “Quality is our top priority when it comes to tea leaves. Our modern packaging unit, equipped with iron and fiber segregators, ensures the highest standards of quality. The zero-human interface in our packaging process maintains the integrity of the tea leaves, providing customers with an unmatched tea-drinking experience,” said Rahul Patidar, Director of Chai Sutta Bar.
Chai Sutta Bar is also looking to take its chain and Maatea brand to the international markets as well. “With the products we’ve developed since day one, we have the potential to export them to the international market,” said Anubhav Dubey, Co-Founder.
