Chinese Wok, India’s largest Chinese restaurant chain, has launched an exciting new digital feature across its outlets, bringing the brand’s playful personality to life. This innovative feature enhances customer engagement by transforming an everyday dining moment into an immersive digital experience, reinforcing Chinese Wok’s leadership in blending technology with Desi-Chinese cuisine.
At Chinese Wok restaurants, customers can scan a QR code placed at their table or counter to unlock an exciting digital experience. A vibrant CGI Chinese Wok chef springs to life on-screen, dazzling with high-energy stunts—flipping woks, tossing noodles, and expertly plating the brand’s signature Desi-Chinese dishes. The same immersive experience is also available via QR codes printed on our takeaway and delivery bags, so you can enjoy the fun wherever you are!
Speaking about this initiative, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said, “At Chinese Wok, we constantly strive to push the boundaries of innovation while staying true to our vibrant and youthful identity. With this immersive experience, we are redefining how customers interact with our brand—merging entertainment with functionality. This initiative not only enhances the dining experience but also aligns with the habits of today’s tech-savvy, digitally connected audience. It’s an exciting step forward in making every visit to Chinese Wok truly unforgettable.”
To drive engagement and visibility, Chinese Wok has strategically leveraged influencer marketing, ensuring that this AR experience reaches a wider audience and generates buzz across digital platforms.
