Coca-Cola has appointed Greishma Singh as the Vice President of Marketing, effective September 1, 2024. Previously, she served as the Vice President of Customer and Commercial Leadership for Coca-Cola’s INSWA Operating Unit. Greishma will be succeeding Arnab Roy, who has recently been named Global Category President for the company.
With 14 years of experience at Coca-Cola, Greishma began her journey with the company in 2010 as an Assistant Brand Manager for Coca-Cola South Pacific. Over the years, she has taken on various roles, including Business Manager, Strategy, and later Director of Strategy and Insights.
In her most recent position, Greishma played a crucial role in driving significant revenue growth for the brand by maintaining affordable price points, expanding distribution, and building a competitive advantage across both offline and online channels.
Sanket Ray, President, Coca-Cola India and Southwest Asia, praised Greishma’s leadership, stating, “Greishma has been a high-impact leader with a reputation for collaboration and inspirational people leadership. She has achieved significant wins, especially as the leader of C&CL, driving key commercial initiatives and partnerships with customers. We are excited to see her take on the marketing leadership role.”
Greishma holds an MBA from the Indian School of Business, Hyderabad, and a Bachelor’s degree from Colorado College.
