Dettol, India’s germ protection brand under Reckitt Benckiser (India), has launched a new campaign to mark the launch of the larger 100g Dettol Bar Soap.
In the new campaign, Dettol shows its support to the Indian consumers who are in pursuit to achieve their dreams. With the new 100g Dettol Bar Soap (multi-pack) offering, Dettol aims to strengthen its partnership with the nation and contribute to the overall growth of India by offering its consumers protection from illness causing germs.
Dettol spokesperson said, ‘‘With the new campaign and a larger 100g Dettol Bar Soap (multi-pack), we aim to reach a wider consumer base, encouraging them to pursue their dreams without the hindrance of illness-causing germs by making germ protection more accessible. We remain committed to enabling consumers to place hygiene and cleanliness at the forefront for a brighter tomorrow.”
Conceptualized by McCann Worldgroup, the new campaign comprises of three ad films. The films shows the big dreams of every Indian as they aspire to become an astronaut, an engineer or a cricketer among others and promise to support their dreams with the germ protection provided by new bigger Dettol Bar Soap (multi-pack). This campaign highlights Dettol’s mission to make good hygiene accessible to all by providing protection against illness causing germs (when tested in vitro on indicator illness-causing bacteria and viruses), so they can dream big without the fear of germs.
The new 100g pack of 5 Dettol Bar Soap is priced at Rs 165, and is available across online and offline retail stores in India.
