The landscape of health and wellness foods encompasses several broad classifications, including nutraceuticals, naturally healthy food and beverages, functional food, better-for-you (BFY) food, and organic food. “Within these categories, various subcategories are gaining momentum, each offering distinct nutritional benefits and catering to evolving consumer preferences. Examples of such subcategories include multigrain and oats biscuits, energy bars, multigrain atta, high-fiber breakfast cereals, wheat and oats noodles, sugar…