F&B SaaS platform Fudr has announced a strategic partnership with Barista, one of the largest coffee chains in India with over 400 outlets. As part of this partnership, Barista will be launching its rewards-based food ordering & payment app in Q3 2023. Fudr has also signed Zorawar Kalra’s Massive Restaurants, which runs 20+ popular brands like Farzi Cafe, Pa Pa Ya, Louis Burger, to launch their super app for all the F&B brands under the umbrella. In addition, Hyderabad-based well known F&B chain Ohris has also come onboard to launch their app for self pick up, ordering and loyalty cards for their speciality coffee brand Qaffiene.
Rajat Agrawal, CEO, Barista Coffee, says, “In the current era, digitization has become of supreme essence. We have been evaluating a loyalty solution for our customers for a while and did evaluate a few service providers for the same. I am happy to share that we have signed up a mandate with Fudr for developing our loyalty app considering the proactive approach of the team and detailed insights provided during the shortlisting process. We are excited to launch our loyalty app soon with the Fudr team and I am sure this will enable more seamless interactions with our guests and create a more rewarding environment for them as they engage with us across multiple stores.”
Founded by technology & marketing professionals Aayush Khandpur, Prem Lokesh, Shobhit Marwah and Akshat Khandpur, Fudr helps F&B brands in India build their app economies through its SaaS-based App builder stack that is fully integrated with POS and payment systems.
Aayush Khandpur, Co-founder & CEO, Fudr says, “Fudr is not merely an app but an investment in the future of restaurant chains. In this AI-driven era, we believe technologies should focus on direct connection with their customers, rather than going through aggregators. Customer preferences and usage data are restaurant key IP that should be used to build long-term engagement and loyalty. That’s why we’re creating a Unified Restaurant Interface (URI). It’s a hub for all customer interactions and acts as a flywheel, using past data to continually refine and personalise experiences. With our strategic partnership with Barista, we aim to elevate the brand presence and cultivate meaningful connections along with maximising customer satisfaction and loyalty.”
With such disruptive partnerships, Fudr aims to build a robust digital infrastructure for the mid and large restaurant brands by helping them roll out complex tech solutions for setting up their apps to drive higher customer engagement and retention, without increasing dependency on food aggregator apps, which is now a duopoly.
Fudr has been growing consistently in the last 12 months. The company, which currently serves over 20 restaurant chains pan India, is planning to add 150 restaurant brands in the next 18 – 24 months. Fudr also plans to expand its presence globally by entering key markets like South East Asia and MENA regions while growing horizontally in India as they expand their platform offerings to other fast-growing sectors like D2C, salon and wellness.
According to industry reports, India’s software-as-a-service (SaaS) market continues to go from strength to strength and is projected to reach $50 billion of annual recurring revenue (ARR) by 2030, nearly quadrupling its size today. The ecosystem undoubtedly continues to mature even in the current market environment. Statista data also reveals that the Indian restaurant industry has massively grown in the organised sector and the unorganised sector, providing FUDR with a substantial market to build on.
