As the festival of Rakshabandhan approaches, Ferrero India has announced special brand films dedicated to cherishing the bond of love between siblings. Featuring actors Hrithik Roshan and Sara Ali Khan in the two ad films, the campaigns aim at fortifying the positioning of Ferrero Rocher as a premium praline and Ferrero Rocher Moments as an everyday gifting option, that adds an extra sparkle to brighten up consumers’ lives.
Ferrero Rocher’s film showcases actor Hrithik Roshan wrapping a box of chocolates and shares how his sister is best at gifting, but for a change, he would like to surprise her with a box of Ferrero Rocher. He further elaborates how the “Roshans love Rocher” (while popping a praline), the delicious hazelnut chocolate that is truly the finest. While in the Ferrero Rocher Moments ad, the brand reinstates its ideology of #MaketheMmmmomentPerfect.Th digital film opens with actor Sara Ali Khan frantically searching for her phone charger in her room. Little does she know that her brother Ibrahim has playfully hidden it and left a surprise for her. When Sara finally discovers her charger, she also finds a delightful box of Ferrero Rocher Moments alongside a heartwarming note that reads, ‘Happy Raksha Bandhan, Behna! – Love, Ibrahim.’ She then expresses her love for her sibling and how these small moments of joy make their bond perfect.
Speaking on the campaign films, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “Rakshabandhan is a time to celebrate the unconditional bond between siblings, and we are thrilled to be a part of these heartfelt moments with our consumers. Both our brand films aim to evoke nostalgia and showcase the joy of gifting with Ferrero Rocher and Ferrero Rocher Moments”.
