Ferrero Rocher has unveiled a new campaign celebrating the ICC T20 Men’s World Cup 2024 with Ferrero Rocher Moments.
The campaign’s ad film features actor Sara Ali Khan. In the film, Sara Ali Khan shows excitement as she announces that Team India has won the match. Celebrating this victory, she exclaims how perfect the match was and reveals how to make the moment even more special with Ferrero Rocher Moments. Grabbing a pack, she gleefully highlights its shareability and encourages the audience to cheer for Team India by sharing Ferrero Rocher Moments. The film ends with her joining her friends and sharing the pack with them.
The film showcases how Ferrero Rocher Moments elevate celebrations to “Make the Mmmmoment Perfect.”
Zoher Kapuswala, Marketing Head, Pralines, Ferrero India, said, “We’re thrilled to join the nation in celebrating this momentous victory. Our new film, featuring the captivating Sara Ali Khan, encourages everyone to share Ferrero Rocher Moments and create perfect cricket-frenzy memories with loved ones. We are leveraging moment marketing and permissive content by identifying locally relevant content for India and amplifying it with celeb endorsement to be enjoyed by Indian consumers. All victories are celebrated with sweets, and here we give you the delectable creamy hazelnut taste experience in a crispy shell so that you enjoy this moment with a multi-sensorial delight.”
Ferrero India started its commercial operations in 2004. In 2007, the Government of Maharashtra awarded it mega-status for its state-of-the-art production plant in Baramati near Pune. India serves as a production hub for Ferrero in Asia and the Middle East. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata, with a robust distribution network across all the metros and mini-metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®
