Fly Chicken, a Norwegian fast-casual dining sensation, launched in 2018 is set to revolutionize India’s fried chicken landscape with the opening of its first quick-service restaurant (QSR) in Hyderabad. Recently recognized as the Norwegian Commercial Player of the Year in 2024 by the Nordic Council of Shopping Centers (NCSC). Known for its bold flavors, premium quality, and vibrant atmosphere, Fly Chicken is ready to serve up its signature pressure fried chicken with a side of cool vibes.
Sandeep Kohli, Chairman of Fly Chicken Asia, is a pioneer of the Indian QSR industry. His visionary leadership and experience as the “godfather” of franchising, will drive the brand’s growth. Chef Sanjiv Mediratta, formerly with McDonald’s and Café Coffee Day, has expertly localized the menu to suit Indian tastes while preserving the brand’s identity.
India marks Fly Chicken’s Asian debut, aligning with its vision to target dynamic, fast-growing regions. With a vibrant, youthful population, India is the perfect market for Fly Chicken’s premium fast-food offerings, driving its global expansion forward. According to Fly Chicken CEO Ronny Gjoese, “India’s dynamic and rapidly growing food service market presents an exciting opportunity for us. Hyderabad is just the start as we aim to establish Fly Chicken as a household name across major cities in India ”
To ensure a seamless market entry, Fly Chicken has committed substantial investments across several strategic areas:
● Operational Excellence: Developing robust infrastructure and systems to ensure quality and efficiency.
● Partnerships: Building strong local alliances to enhance operational success.
CEO of Fly Chicken India, Kulpreet Sahni, emphasized, “We are redefining the fast-food landscape by offering a blend of premium-quality products, innovative flavors, and a modern dining experience. Hyderabad marks the first step in our ambitious expansion plans.”
Fly Chicken is dedicated to ethical and sustainable practices. From using fresh, locally sourced ingredients to environmentally friendly packaging, the brand is committed to reducing its environmental footprint. “Guided by the principles of the Nordic Model of Social Corporatism, we aim to empower our employees and young entrepreneurs to share in our financial success and be an integral part of our journey.” said Eve Sahni, Financial Director for Fly Chicken India.
Supported by some of Norway’s leading investors, Fly Chicken aims to establish a strong presence in key metropolitan cities across India. The brand plans to open ten outlets within its first year, with an ambitious long-term vision of launching 250 locations nationwide over the next 5-7 years.
